About
We make gear built for muddy paws, wet fur, and everything in between — whether that's a weekend camping trip, checking the surf before work, or a coffee run with your dog by your side.
Born in Torquay in 2022, Wet Dog and Co started with a simple problem: we couldn't find dog gear that was actually up to it. Gear that looked good, worked hard, and didn't cost the planet along the way. So we decided to make our own.
Every product we make is fully or partly crafted from recycled plastic bottles — colourful matching towels for dogs and their humans, waterproof collars and leads, travel bowls, kibble bags and travel mats. Instead of ending up in landfill, those bottles get a fun, functional second life at the campsite, on the trail, at the beach, or wherever the day takes you and your dog.
We're not chasing quick growth. We're a slow and steady business by choice, reinvesting back into better products, so every purchase actually means something. We also team up with organisations who share our values — our latest campaign supports Surfrider Foundation, helping protect the oceans and coastlines our dogs (and we) love exploring.
We're just getting started, and we like it that way. Every product is a small step toward an industry that treats sustainability as the standard, not the exception — one recycled bottle, one adventure, and one very happy dog at a time.
Wet Dog and Co: made for the outdoors, the every-day, and everywhere in between.
