Story

Wet Dog and Co started in 2021 in Jan Juc, a small coastal town on Victoria's Surfcoast where dogs are part of everyday life.

Founder Nelly noticed something simple: after beach walks, there was no easy way to dry off her wet, sandy pup without the endless towel rubbing. That's when the first Wet Dog product was born – a recycled surf poncho that works for both dogs and their humans.

What began as a solution to keep cars and homes clean evolved into something bigger. We realised we could create functional, durable gear for adventure-loving dogs while making a positive impact on the environment. Every product is made fully or partly from recycled plastic bottles, because great gear shouldn't come at the planet's expense.

Today, we design waterproof collars, leads, hooded towels, and accessories that are tested by real dogs in real conditions – from beach days to bushwalks, camping trips to muddy trail runs.

What We Stand For

Dogs deserve quality gear Built tough for Australian adventures, designed to last.

Sustainability matters Every product uses recycled materials to reduce waste and our environmental footprint.

Adventures should be easier Less time cleaning up, more time exploring with your pup.

Our Commitment

We say yes to bum shakes after swims. Yes to wet paws and sandy floors. Yes to long beach days and spontaneous adventures. And yes to protecting the places we love to explore.

We're a small business based on the Surfcoast, working to make sustainable choices easier for dog owners who love the outdoors as much as we do.

Thanks for supporting our journey.